Hurrdat Films – Telling The Untold Stories

We’re a production company based in Omaha, NE, with strong roots in the world of sports and a focus on producing documentary film and entertainment content.


Hurrdat Films looks to tell the untold stories of the world and present them to audiences in meaningful and accessible ways. We strive to make films that cut through the clutter. Our lens is always informed by the authenticity and work ethic of our Midwest upbringing.


Hurrdat Films launched in 2015 when producer and entrepreneur Bill Hipsher crossed paths with veteran action-sports filmmaker Dan Napoli.


Hurrdat Films is a sub-division of Hurrdat, a leading media, marketing, and entertainment company.

Learn More About Hurrdat





Bill Hipsher is a successful entrepreneur and highly-respected digital marketing executive. Bill started one of the Midwest’s first web design companies while still in college in the mid-90s. After balancing a successful commercial real estate development career in his hometown of Omaha, NE, alongside his online ventures, Bill knew he had to choose one or the other.

In the late 2000s, Bill turned his full attention to the ever-changing digital advertising and marketing space with a desire to use his passion for storytelling as a way of helping clients differentiate themselves in a cluttered and sometimes unorganized online world. He formed B2 Interactive with partner Brandon Taylor and began managing large digital marketing initiatives for Fortune 500 clients. Eventually, Bill oversaw acquisitions of a social media agency and a video production company, giving his agency the full gambit of online marketing offerings.

Adding video production services first and foremost gave Bill a way to serve agency clients in ways other marketers could not, using high production value films meant to tell his client’s stories in meaningful, authentic ways that connected with consumers. Along the way, the video production arm of the agency reignited something in Bill—a love for films and telling stories, a vintage product of his growing up on classic ’80s Spielberg movies like Raiders of the Lost Ark and his coming of age during the time of Tarantino’s Pulp Fiction.

In 2016, Bill launched Hurrdat Films. Shortly after their first release, Bill realized he now had the opportunity to tell a story deeply personal to his experience growing up in Omaha—the story of the Omaha Storm Chasers (formerly the Omaha Royals) and Minor League Baseball from the franchise and fan perspective. Two years later, the 50 Summers documentary would be born.

Bill currently oversees the distribution and development of new properties for Hurrdat Films. In addition to his work with Hurrdat Films, Bill is the founder and managing partner of a digital marketing agency with offices in Omaha and Lincoln, NE, as well as Salt Lake City, UT.



Dan Napoli is a veteran documentary filmmaker, having directed & edited over a dozen documentaries, including Best Kids In Texas, and FIFTEEN. 

As a storyteller, Dan’s influences come from growing up quintessentially Gen X in 1980s and early 1990s – full of skateboarding videos, music, sports, and Spielberg films.  

“Growing up in the era of the Bones Brigade and then seeing what Stacy Peralta grew into with Dogtown & Z-Boys was so inspiring. Spielberg was just a great, classic storyteller without ever feeling pretentious. Kids were so often at the center of his films, making their own worlds and solving their own problems.” 

Dan’s career in video production spans nearly 20 years, beginning as a music supervisor on the 1999 action – sports documentary, PUSH. 

He has also produced and co-created several projects over the past two decades, including The Artifact Film Series with Planet Eclipse, and The Roster, a reality sports docu-series that aired on the Sky Sports Network in the UK.  

Dan has worked with numerous advertising agencies, digital marketing companies, and brands to develop promotional video content, as video has become a crucial part of the online experience. 

He connected with Chairman & President Bill Hipsher to direct the first Hurrdat Films release, FIFTEEN. The film was a success, gaining a quarter-million views online and earning recognition from the Los Angeles Sports Film Festival. 

Dan’s fourth film for the studio, 50 SummersA Minor League Baseball Documentary has been recognized with numerous awards and laurels for Best Documentary at film festivals around the country.



After a decade behind the camera, James has become an accomplished and reliable cinematographer.  He has over a half-dozen Director of Photography credits to his name.  

James has colored most of Hurrdat Films releases, including 50 Summers, Best Kids In Texas, and Holy Grail.

Cinematically, James draws inspiration from Directors of Photography like Emmanuel Lubezki and his work on films like Children of Men and Birdman. 

“Lubezki’s tendency for long takes, and using the camera as if it was a person moving through the scene, following the action has been a big influence, doing such much documentary work.” 

James has worked for several Midwest-based production companies, executing on numerous pieces of agency work over as a shooter, editor, and colorist. He has been a frequent collaborator with Director Dan Napoli for over a decade. 

James brings a distinctly Midwestern sensibility to his craft. Do the work. Make it good. Let it speaks for itself.